Game Developer Research just put out their “2008 State Of Game Development Survey.” Pretty interesting data on game developers here.
What are they working on?
- 70% respondents are making computer games (PC, Mac)
- 43% are console game developers
- 28% are web game developers
- 16% developing games for handhelds (DS, PSP)
Console Developers (some overlap)
- 73% developing Xbox 360 games
- 58% developing PlayStation 3 games
- 42% developing Wii games
- 15% developing PlayStation 2 games (still?)
DS/PSP
- 75% developing for DS
- 45% developing for PSP
The fake blog and fake YouTube videos that Sony and Zipatoni saddled all of us with this christmas may be more damaging to them both than they currently realize. Next Gen was able to get a comment from Sony on the whole sordid affair:
Next-Gen contacted SCEA PR boss David Karraker who answered a couple quick questions. When asked about the magnitude of this PR mishap, he replied, “Buzz and viral marketing is a common practice across the industry. In this instance, SCEA hired an outside agency to create a humorous ‘underground’ PSP site for the holidays. The tongue-in-cheek nature of the site didn’t come across as intended and we have since altered it.”
When confronted about accusations that Sony underestimated gamers’ intelligence with the campaign, he stated, “Sony just released the most advanced console ever developed, so I doubt seriously that anyone would think we are underestimating our consumers’ intelligence. This was simply a marketing idea that was poorly executed.”
Unfortunately, Zipatoni’s reps are still avoiding any comment on the issue:
Next-Gen also contacted Zipatoni’s Dawn Baskin regarding the website, who said that she was aware of the issue, but added, “At this point, we’re not prepared to comment.”