For those of you who weren’t chosen to receive the Halo 3 beta, you can pick up a copy of Crackdown today and download the beta via XBox Live. (That’s where I’m going right now!)
This is really smart marketing as this game is reaching a valuable segment of gamers (the Halo fanbase is legendary, and those who would want to play the beta are even more invested in the franchise). I mean, do we really think that Crackdown just went gold because people want to play it? Heck no, people are buying this game because they want the beta.
It will be played by the people who will drive valuable, and measurable, WOM and if it’s any good, they will talk about it incessantly. Of course, if it sucks, the entire world will hear about it too.
Either way, this is a sneaky, almost coercive, way to market a game (and I like it).
1 Comment
1. Halo 3 Beta Date Announce&hellip replies at 10th April 2007 um 2:13 pm :
[…] You can only have access to the game if you were either part of the Rule of Three promotion or if you scored (or plan to score) a copy of the Crackdown game that is flying off store shelves. I bought Crackdown on the day it was released, hoping that the Beta would be live at that point (moron…) but since it wasn’t I’ve had an insane time playing through that killer game. […]
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